Overview

BBA in Digital Marketing is a 3 years undergraduate course that deals in the marketing of different products and services using digital technologies. After the course is completed students can take up job roles such as IT and Software, Digital Marketing, Marketing Agencies etc,

Students often wonder about BBA Digital Marketing details before choosing the course. Before deciding on a career, students come across queries like, "What is a BBA Digital Marketing course?" and "Why choose a BBA Digital Marketing ?”. To clearly understand answers to these questions and know more about B.Sc Anthropology, we have framed the following three pointers:

In the BBA Digital Marketing course, graduates learn about the advanced study of the techniques used in the marketing of products or services using digital technologies, such as the internet, mobile phones, and display advertising. It includes SEO optimization, Social media marketing, Online Advertising, Content Marketing, Conversion Rate Optimization, and more.

Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.

Digital Marketer: Digital Marketers are responsible for raising brand awareness and generating leads across all of a company's digital channels, both free and paid. Social media, the company's own website, search engine rankings, email, display advertising, and the company's blog are all examples of these channels.

Syllabus

Semester I

Semester II

Communication Skills

Accounting

Organizational Behavior

Finance Management

Basics of Management

HR Management

Business Communication

Economics

 

Semester III

Semester IV

Management Information Systems

Visual Design

Content Marketing

Marketing Management

Managerial Economics

Communication Theory

Organizational Behavior

Brand and Brand Positioning

Analysis & Design of Business System

Tools in Digital Marketing & E-Commerce

 

Semester V

Semester VI

Content Writing

Social Media Marketing

Search Engine Optimisation and Marketing

Change & Innovations Management

Content Marketing

Reputation Management

Public Relation

International Business Management

Cyber Security

Digital Media Analytics

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