Overview

Bachelor of Business Administration (BBA-Hons) program nurtures and develops students as young global managers. The program lays emphasis on preparing students to become competent global business leaders and entrepreneurs by building their capabilities, knowledge, skills and attitude. Bachelor of Business Administration (BBA-Hons) program is a three-year graduate programme. The goal of the Bachelor of Business Administration (BBA-Hons) program is to prepare students for successful business careers in a global economy and to prepare students to become responsible and contributing members of the community.

Career Opportunities:

Customer Service Management, Customer Relationship Management, Human Resource Manager, Finance Manager, CA, accountant, Cost Analyst, IAS, IPS, FDA, Banking Sector, Marketing Executive, Sales Executive, CEO, Company Secretary, so on. They are allowed to pursue the MBA and other relevant post-graduation.

Syllabus

PROGRAMME STRUCTURE:

SEMESTER 1 SEMESTER 2
S.No. Subjects Marks S.No. Subjects Marks
1 Business Communication I 100 1 Business Communication II 100
2 Micro Economics 100 2 Managerial Mathematics and Statistics 100
3 Fundamentals of Management 100 3 Business Accounting II 100
4 Business Accounting I 100 4 Macro Economics 100
5 Organizational Behaviour (With Experiential Learning) 100 5 Marketing Management (With Experiential Learning) 100
6 Indian Constitution & Environmental Studies 100 6 Human Resource Management 100
7 Employability skill development I 50 7 Employability skill development II 50
8 Workshop on Indian company analysis and corporate social responsibility 50 8 Soft skill training and international company analysis 50
  Total marks 700   Total marks 700
           
SEMESTER 3 SEMESTER 4
1 Financial Management 100 1 Operations Research 100
2 Management Information Systems 100 2 E-Business 100
3 Corporate Accounting 100 3 Company Law 100
4 Business Law 100 4 Global Business Management 100
5 Product & Brand Management (With Experiential Learning) 100 5 Supply Chain Management (With Experiential Learning) 100
6 Production and Operation Management 100 6 Retail Management 100
7 Cyber law and security analysis 50 7 Intellectual Property rights 50
8 Leadership attitude and industry analysis 50 8 Business project Development 50
  Total Marks 700   Total Marks 700
           
SEMESTER 5 SEMESTER 6 –Internship Project
1 Cost Accounting 100 1 Business Analysis (With Experiential Learning) 100
2 Business Research Methods 100 2 Elective III 100
3 Business Strategy and Management 100 3 Elective IV 100
4 Entrepreneurship Development (With Experiential Learning) 100 4 Industry Internship
Industry Internship Planning
Industry Internship Program Dissertation
Industry Internship Program -Viva
400
5 Elective I 100 5
6 Elective II 100 6
7 Competitive Exam training 50 7
8 Future study & Job opportunities 50  
  Total Marks 700   Total Marks 700

ELECTIVES:

Marketing Management Financial Management
1 Services Marketing   1 Digital Marketing  
2 Sales & Distribution Management   2 Advertising Management  
3 Financial Markets and services   3 International Financial Management  
4 Security analysis and portfolio management   4 Financial Statement Analysis  

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