BBA Honours in Business Analytics is an undergraduate degree program that focuses on the application of statistical and computational methods to analyze business data, identify patterns, and make informed business decisions. The program aims to prepare students with the necessary skills to solve complex business problems, improve decision-making processes, and drive business growth through the use of data-driven insights.

The curriculum of the program typically covers a wide range of topics, including statistics, data mining, predictive modeling, database management, data visualization, business strategy, marketing analytics, financial analytics, and operations analytics. Students will also learn to use various software tools and programming languages, such as R, Python, SQL, Tableau, and Excel, to collect, clean, and analyze business data.

Graduates of the program can pursue various career paths in the field of business analytics, such as data analyst, business intelligence analyst, data scientist, marketing analyst, financial analyst, and operations analyst, in various industries such as finance, healthcare, retail, technology, and consulting. Additionally, some graduates may choose to pursue further education, such as a Master's degree in Business Analytics or a related field.