BBA Retail Management or Bachelor of Business Administration in Retail Management is an Under-Graduate Retail Management professional degree that is awarded after successful completion of a three years program or course of study in the field of retailing that includes principles of retailing, retail operations, etc. The Bachelor of Business Administration in Retail Management degree focuses on several aspects of a retail business such as purchasing, marketing, merchandising, operations, inventory management, people, and finance.

Retail supply chain management, shop placement and management, retail customer service, quality, accounting, marketing, computer technology, and other topics are covered. The whole degree program consists of six semesters, with the first four semesters shared by all BBA degrees and the latter two concentrating on particular themes and issues pertaining to Retail Operations and Management

How is the BBA Retail Management Course Beneficial?

• The demand for effective retail management professionals has tremendously increased in recent times as the retail sector is growing in leaps and bounds with the entry of major global retail chains and corporate players in the Indian markets which is evident from the opening of various shopping malls, departmental stores, and supermarkets in the country.
• Besides being eligible for further higher studies in the field of Retail Management and subsequently taking up the job of lecturer/teacher in several universities and colleges after attaining higher qualifications.
• They can go for further studies such as a Master’s Degree and so on.
• They can also seek store managing jobs like managing an individual store and its day-to-day functioning.

BBA Retail Management Employment Areas

• Banking, Finance & Insurance Companies
• Departmental Stores
• Exporting Houses
• Educational Institutions
• Health Care Industry
• IT and IT Enabled Services Companies
• Logistics and Warehousing
• Mall Management
• Merchandise Knowledge
• Manufacturing Companies
• Stores Management
• Retail Operations
• Retail Information Systems / Store Functions
• Sales and Marketing
• Supply Chain Management
• Visual Merchandising
• Warehouses

BBA Retail Management Job Types

• Advertising Manager
• Administrative Officer
• Brand Manager / Store Manager
• Communications Manager
• Department Manager / Operations Manager
• Logistics and Warehouse Manager
• Merchandise Officer
• Marketing Executive / New Product Manager
• Public Relations Executive
• Restaurant Manager
• Retail Buyers and Merchandisers / Retail Executive / Customer Care Executive
• Supply Chain Distributor
• Sales Executive / Sales Manager / Sales Associate

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