MBA Marketing is a two-year postgraduate degree course that deals with enhancing students' knowledge in consumer behaviour, market behaviour, advertising, managerial communication, marketing research, customer relationship management, etc. MBA Marketing course graduates have diverse job offers, including corporate sectors, digital marketing agencies, product development and services-based companies, and much more.
MBA Marketing subjects will help students experience both the theoretical and practical concepts in the domains of marketing, sales, product management, and more. MBA Marketig course aims to provide a basic understanding of various management concepts and managerial processes for which all the foundation subjects will be introduced to the students in their first year of the course.
The MBA Mrketing job scopes is very extensive and employment opportunities are available both in India and abroad. The MBA in India's marketing subjects will instill skills like communication skills, analytical skills, leadership skills, and integrating skills during the course.
Semester I | Semester II |
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Management Concepts | Cost and Management Accounting |
Business Environment | Marketing Management |
Quantitative Techniques in Management | Consumer Behaviour |
Managerial Economics | Production and Operations Management |
Statistical Analysis and Operations Research | Advertising Management |
Managerial Communication | Human Resource Management |
Financial Management | Accounting and Managerial Decisions |
Semester III | Semester IV |
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Strategic Management | Management Information System |
Entrepreneurship Development | Product and Brand Management |
International Business | Sales and Distribution Management |
Industrial Marketing | Integrated Marketing Communication |
Retail Management | Logistics and Supply Chain Management |
E-Commerce | Total Quality Management |
Service Marketing and CRM | Management Control Systems |
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