Overview

MBA Marketing is a two-year postgraduate degree course that deals with enhancing students' knowledge in consumer behaviour, market behaviour, advertising, managerial communication, marketing research, customer relationship management, etc. MBA Marketing course graduates have diverse job offers, including corporate sectors, digital marketing agencies, product development and services-based companies, and much more.

MBA Marketing subjects will help students experience both the theoretical and practical concepts in the domains of marketing, sales, product management, and more. MBA Marketig course aims to provide a basic understanding of various management concepts and managerial processes for which all the foundation subjects will be introduced to the students in their first year of the course.

The MBA Mrketing job scopes is very extensive and employment opportunities are available both in India and abroad. The MBA in India's marketing subjects will instill skills like communication skills, analytical skills, leadership skills, and integrating skills during the course.

 

Syllabus

Semester I Semester II
Management Concepts Cost and Management Accounting
Business Environment Marketing Management
Quantitative Techniques in Management Consumer Behaviour
Managerial Economics Production and Operations Management
Statistical Analysis and Operations Research Advertising Management
Managerial Communication Human Resource Management
Financial Management Accounting and Managerial Decisions

 

Semester III Semester IV
Strategic Management Management Information System
Entrepreneurship Development
Product and Brand Management
International Business Sales and Distribution Management
Industrial Marketing Integrated Marketing Communication
Retail Management Logistics and Supply Chain Management
E-Commerce Total Quality Management
Service Marketing and CRM Management Control Systems

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