Overview

A BBA with Data Analytics is a Bachelor's degree program that combines the principles of business administration with the concepts of data analytics. This program is designed to equip students with the knowledge and skills required to work in the fields of business and data analytics.

During this program, students will learn about different business concepts such as accounting, economics, management, marketing, finance, and human resources, and will also study various data analytics tools and techniques like data mining, machine learning, statistical analysis, and data visualization.

This program aims to train students to use data to make informed business decisions, solve complex business problems, and identify new business opportunities. Graduates of this program will have a strong foundation in both business administration and data analytics, making them well-equipped to pursue careers in a variety of industries, including finance, marketing, operations, and consulting.

Some of the key skills that students can expect to develop during a BBA with Data Analytics program include analytical thinking, problem-solving, communication, teamwork, and data visualization. Graduates will be able to work with large data sets, draw meaningful insights from data, and present their findings in a way that is easily understood by business stakeholders.

Syllabus

First Semester

  • Principles of Management
  • Business Mathematics
  • Financial Accounting
  • Business Communication
  • Computer Fundamentals
  • Introduction to Data Analytics

Second Semester

  • Organizational Behaviour
  • Managerial Economics
  • Cost Accounting
  • Business Statistics
  • Programming in Python
  • Database Management Systems

Third Semester

  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Data Mining Techniques
  • Data Warehousing and Business Intelligence
  • Data Visualization and Reporting

Fourth Semester

  • Operations Management
  • Business Research Methods
  • Macro Economics
  • Machine Learning Techniques
  • Statistical Analysis
  • Web Development using HTML, CSS, JavaScript

Fifth Semester

  • Entrepreneurship Development
  • Business Laws
  • Data Analytics with R
  • Big Data Technologies and Applications
  • Digital Marketing
  • Elective 1 (Choose one from the list below):
    • Marketing Analytics
    • Financial Analytics
    • HR Analytics

Sixth Semester

  • Business Ethics and Corporate Governance
  • Strategic Management
  • E-commerce
  • Artificial Intelligence for Business
  • Elective 2 (Choose one from the list below):
    • Social Media Analytics
    • Supply Chain Analytics
    • Operations Analytics

FEATURE COLLEGES

ST PAULS COLLEGE

Bengaluru, Karnataka

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